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To be an advantage prominent enterprise, both intellective & innovative, in resource integration and supply chain management.

With scientific development as the center, GZLI actively adjusts market structure and mode of development both in domestic and international market; Makes Export, Import and Domestic Trade becoming three big business plates; Applies four big strategies of Brand, Innovate, Supply Chain Integration and Capital Operation; Makes great efforts towards the direction of an advantage prominent Group Plc, both intellective & innovative, in resource integration and supply chain management.

The adjustment of the company’s business plates, in fact, is the full penetration to upper, middle and lower course of the supply chain. It’s the resource integration and maximizes use for each link of the supply chain. It’s the seamless docking and cooperation between business plates, and gains synergistic effect by expanding linkage between business plates.

By taking advantage of upper course integration fully, participating in the management of key resource products, providing raw materials around manufacturer and providing supply & value-added services of large resources products, we will strengthen our controlling power to the cost and value chain; In the middle course, by relying on our existing strengths meanly, we will extend volume growth more and more, strengthen innovate and competitiveness of the leading goods. Furthermore, by building Brands YITIA, we will improve the research, development and planning level of our brand products; In the lower course, by proceeding marketing upgrade and development of distribution network around brands meanly, we will develop e-commerce platform and one-stop shopping service system. Furthermore, by shareholding reform and elevating capital operation, trading and industry together, GZLI will achieve huge leaping development.




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